America Data Set

任 Mondelez International Cookie 副总裁）表示，这条推文产生了超过 5.25 亿次曝光。这是普通超级碗广告展示次数的五倍多。成功让人羡慕！

注意力之战
争夺消费者注意力的斗争或许从未像现在这样激烈。除其他外，您可以在组织在广告上花费的巨额资金中看到它，但您也可以在您自己的 Facebook 时间轴中看到它。虽然公司过去能够在社交媒体上集体接触目标群体，但现在他们不仅仅是与其他组织争夺注意力。他们还面临着来自大量模因、猫图片和你奶奶的生日祝福的竞争。

Facebook 等社交网络使用智能算法来确定像你我这样的用户希望在我们的时间轴上看到哪些内容 ...

用于深入了解社交互动的图形
来自 Embrace 的Anne-Roos Bakker和Jasper Roosdorp与我们讨论了创建社交图形以深入了解内部网或社交平台上的社交互动等问题。在日常工作中，他们深入研究用户如何使用数字工作环境。

除此之外，他们使用了一种方法，可以让您绘制使用社交平台的人的网络，并确定该网络中的人之间的通信情况。谁在与谁交谈？谁回复哪个帖子以及多久回复一次？最牢固的联系在哪里？您还可以注意团队之间、部门之间或工作层面的互动方式。根据 Anne-Roos 和 Jasper 的说法，一个组织总是有一个官方的组织结构图，但看看真实的网络、非官方的网络也很有趣。


例如 ...

看图，蓝线就是猎物。红线是掠食者。

乔斯特 捕食者 猎物

必须有猎物才能让捕食者生存。所以我们必须开始疯狂地将滑冰运动员出口到其他国家。让特德-简·布洛门前往加拿大是一个黄金之举。鲍勃·德容（Bob de Jong）是韩国队主教练。 Koen Verweij 与俄罗斯滑冰运动员一起训练。约翰·德威特（Johan de Wit）训练了日本女士，她们在最后的追逐中击败了荷兰人。一切都很明智。喂你的猎物。例如，好消息是：男子 500 米短跑领奖台上没有看到荷兰人。四年前的情况有所不同：索契的领奖台上有三名橙色男子。

捕食者-被捕食者的核心：捕食者必须始终为其猎物留出空间。在更大的背景下 ...

我发现在文化组织中面临的挑战是找到能够真正很好地讲述你的故事的人。我曾经是一家饮料进口商的营销人员，尽管饮料有时是一种难以推广的产品（考虑年龄限制），但产品有时比服务更容易推广。

这也适用于 TextielMuseum。我们的博物馆是一个相当复杂的组织，我们是一个工作博物馆。除了提供艺术、时尚和设计领域的展览外，我们还设有内部工作室。设计师和艺术家每天都会来这里制作特殊的面料。对于 TextielMuseum 和 TextielLab 这两个部分，我们关注不同的目标群体。对于博物馆部分，我们专注于游客，对于实验室，我们专注于专业人士。

我们还有自己的室内纺织品品牌“by ...

Agile working, by now everyone is talking about it. Is it time to delve into it? What is agile? How do you get started? And what can it mean for you and your organization? Discover everything about the agile mindset and agile methods such as scrum.


Do you still believe that agile is a hype? That ...

Color marketing KLM blue

In addition, the campaign images and photos that you publish have a huge impact on how you come across. Nowadays, many organizations therefore choose to highlight the human element. Proud employees are increasingly shifting from 'behind the scenes' to 'in the spotlight ...

Henk Jan Beltman, CCO Tony's Chocolonely : “The big difference between Tony's and a regular company is that everyone is convinced that the way things are in the chocolate industry is absurd. We are going to fix that flaw. So there is an extra drive . That means that you have to send people home ...

BuzzSumo's research shows that topics like Bitcoin and political themes perform well. You'll have the most success if you create content on these topics before the masses start writing about them. Writing about "breaking topics" early helps you differentiate yourself and stand out with your content ...

Don't have the budget for Doutzen Kroes, Anna Nooshin or Enzo Knol? No worries. There is a huge group of micro-influencers waiting to work with your brand. And that is really worth trying. Why do micro-influencers work and where can you find them?


In the past we used to hang Hitkrant posters of ...

Where does it often go wrong?
Many webshops have USPs that are not unique. That do not distinguish themselves from the competition. Sometimes they are thoughtlessly written down on paper or even taken over from the competition. Often they are simply not thought through properly. Especially as a ...