America Data Set

Voice, Audio & Podcast:
Voice – it's one of the terms in online marketing that comes up again and again at the Online Marketing Conference. Its relevance continues to grow and should definitely be considered in content marketing. Daniel Sprügel , who hosts the successful podcast Sports Maniac ...

The "simple" search engine has evolved into a complex, AI-driven algorithm with more than 200 ranking factors. What was once done by a 40 GB server built from Lego bricks (yes, really) is now handled by 13 data centers around the world. Over the past 20 years, daily search queries have increased ...

Adrienne Porter Felt, Technical Manager of Google Chrome, and her team also recognize this problem. She told WIRED:

They [URLs] are difficult to read, and it's hard to know which part of them is trustworthy. Fundamentally, I think URLs are not a good way to convey a website's identity. That's why ...

Back to our example. Let's focus on "missing keywords ." In the table below, you can see all the keywords that aren't used at all in our analyzed URL. I displayed the table with different settings:

Google (462 keywords)
Amazon + Google (61 keywords)
Amazon (141 keywords)
I've highlighted the ...

For my practical example, I use the Fahrrad.de online shop as usual.Result of the analysis
“Analyzed Texts” tab
If you include product data, the following changes for you:
In the “Analyzed Texts” tab, you can see the top 10 Google search results for your keyword as well as the top 20 on Amazon ...

OMK 2018: A Conclusion
The Online Marketing Conference is definitely worth a visit. I learned something from every single presentation – from tool and training tips to inspiration for my own work. Generally, I noticed that the OMK attendees and the organizing team are incredibly open – it's easy to ...

Voice, Audio & Podcast:
Voice – it's one of the terms in online marketing that comes up again and again at the Online Marketing Conference. Its relevance continues to grow and should definitely be considered in content marketing. Daniel Sprügel , who hosts the successful podcast Sports Maniac ...

To know your users precisely and to align content and UX strategies with these insights, you need a lot of data, especially on browsing behavior. This data then needs to be analyzed and correlated. For this, Norman Nielsen recommends rascasse.com , an AI-based audience intelligence service. The ...

Content campaigns: Sleepless with IKEA
Content campaigns can be created and implemented based on the content strategy and the content pyramid. A prerequisite for successful campaigns is, of course, a well-structured editorial plan that details the planned content on the various channels on specific ...

Online Marketing Deep Dive:
Anna Maria von KentzinskyAnna Maria von Kentzinsky | October 2, 2018
September 27, 2018. Over 1,200 SEOs, content managers, and online marketers from numerous industries gathered in the tranquil town of Lüneburg for the Online Marketing Conference 2018. They all flocked ...